First Look at Bhldn


Here they are: the much anticipated pieces from Urban Outfitter's newest venture, bridal line Bhldn.  The dresses will range from $1000 to $4000, which seems a little steep for contemporary bridalwear, especially considering the fact that Vera Wang's gorgeous collection for David's Bridal is priced $1400 and under.  At any rate, the dresses are really pretty in their own quirky, Antho/Urban sort of way.  Bhldn's e-commerce site will launch on Valentine's Day, and the company plans to open two to three free standing stores in 2012.  It will also sell such wedding accessories as head pieces, flower garlands, cake toppers, and shoes, among other things.  The brand plans to expand into providing photography, catering, and florists, and aims to make dresses for other special occasions as well.  A spokesperson for Bhldn said, "We've taken the DNA from Anthropologie.  I kind of think of Bhldn as the sophisticated older sister."

source, WWD

1 remark

C. Standish said...

This kind of makes me want to have a wedding.

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