Rag & Bone's Marcus Wainwright and David Neville have taken an unconventional approach for their advertising this season. Rather than paying to rent out a high-end studio and hiring expensive photographers, the boys handed out digital cameras to some of their favorite models and asked them to take pictures of themselves in Rag & Bone clothing however they'd like. Once Abbey, Sasha, Edita, and Lily had taken their pictures, Wainwright and Neville blew up over 1,000 copies and plastered them all over lower-Manhattan as a guerrilla marketing platform. The end result, I have to say, is one of the best advertising campaigns that I've seen in a while.
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1 remark
I'm agress with you, this is a sooo great campaigns ♥
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