Rag & Bone Spring 2011 Campaign

1/28/11

Rag & Bone's Marcus Wainwright and David Neville have taken an unconventional approach for their advertising this season.  Rather than paying to rent out a high-end studio and hiring expensive photographers, the boys handed out digital cameras to some of their favorite models and asked them to take pictures of themselves in Rag & Bone clothing however they'd like.  Once Abbey, SashaEdita, and Lily had taken their pictures, Wainwright and Neville blew up over 1,000 copies and plastered them all over lower-Manhattan as a guerrilla marketing platform.  The end result, I have to say, is one of the best advertising campaigns that I've seen in a while.


images via

1 remark

Dorémie said...

I'm agress with you, this is a sooo great campaigns ♥

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